The 3 Types of Locksmith Callbot Buyers: Tools Buyers, Systems Investors, and Agency Adopters
TL;DR: Locksmith Callbot offers software solutions for three types of locksmith business owners:
1. Tools Buyers ($9-$99/month) – Hands-on locksmiths who prefer affordable, entry-level tools they can manage on their own. Minimal support is provided, and it’s best suited for those comfortable figuring things out independently.
2. Systems Investors ($99-$999/month) – Busy locksmiths looking for ready-made, affordable systems that run their business efficiently without needing custom solutions. This is our ideal client type, as we can provide comprehensive systems that deliver immediate value without heavy customization or high costs.
3. Agency Adopters ($2,500+/month) – Larger locksmith businesses that already have systems in place but want expert help to customize or optimize their operations. This tier offers premium, hands-on support but comes with a higher price tag.
We’re primarily focused on Systems Investors in the first 1-2 years of our business, as they allow us to scale effectively and provide the best ROI. Call us today to learn how Locksmith Callbot can streamline and automate your business.
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In the world of locksmithing, no two businesses are exactly alike.
Some locksmiths are small, independent operations; others have grown into regional powerhouses, and some are just getting started.
When it comes to managing your business efficiently and staying competitive in a rapidly evolving industry, choosing the right business tools and systems is critical.
At Locksmith Callbot, we understand this, and we've designed our software to serve different types of buyers.
But not every locksmith business has the same needs—or budget—when it comes to adopting software that automates, streamlines, and supports daily operations.
That’s why we offer solutions catered to three distinct types of buyers:
1. Tools Buyers: “Give me the tools, and I’ll do it on my own.” ($9–$99/month)
2. Systems Investors: “I need a system that works for me.” ($99–$999/month)
3. Agency Adopters: “We have/want a system but need expert help.” ($2,500+/month)
In this blog, we’ll break down these three categories of locksmith business owners, discuss how we can serve each, and help you determine which type of buyer you are so you can set realistic expectations about the level of service and support you can expect.
1. Tools Buyers: “Give me the tools, and I’ll do it on my own.” ($9–$99/month)
Who Are the Tools Buyers?
Tools Buyers are locksmith business owners who prefer a hands-on approach.
They want access to affordable software tools that can help them automate certain aspects of their business—but they don’t want or need much hand-holding.
These buyers are usually tech-savvy or willing to learn and experiment on their own.
They appreciate simplicity and affordability over customization and premium support.
Tools Buyers typically say:
“I’m comfortable with tech and just need the right tools to implement.”
“I don’t mind doing things myself as long as the price is right.”
“I’ll manage my business; I just need software that doesn’t break the bank.”
How Locksmith Callbot Serves Tools Buyers
For Tools Buyers, we offer an entry-level solution designed to automate basic but essential business functions, such as:
Missed-call text-back systems to ensure you never miss a lead. ($99/month)
AI chat widgets for websites to engage visitors automatically. ($99/month)
Automated review generation to boost your presence on Google Maps. ($99/month)
These entry-level plans gives you the software you need to improve customer engagement and lead management but requires you to take charge of the setup, learning, and optimization yourself.
You’ll get access to the tools, but the responsibility to make them work for your business rests squarely on your shoulders.
Setting Realistic Expectations
As a Tools Buyer, you should understand that this tier is designed to be affordable by limiting personalized support.
For now, we do not offer in-depth, hands-on assistance beyond the standard customer support channels like FAQs and basic email support.
Video tutorials will come in the future, but we are not in a rush to create them as we are not in a rush to serve this client avatar.
You won’t receive personalized setup, ongoing optimization, or regular check-ins—those features are reserved for higher-tier plans.
If you’re someone who thrives on figuring things out on your own and doesn’t mind spending the time to learn, this is the perfect option for you.
But if you expect high levels of support or customization, you may want to consider upgrading to a higher tier.
2. Systems Investors: “I need a system that works for me.” ($99–$999/month)
Who Are the Systems Investors?
Systems Investors are busy locksmith business owners who want to focus on their trade rather than getting bogged down by managing the administrative side of the business.
They’re looking for a comprehensive system that is ready to use, affordable, and effective.
They don’t want to build their own systems from scratch but also don’t need (or want to pay for) highly customized agency services.
Systems Investors typically say:
“I don’t have time to figure out how to run this stuff; I need a system that works.”
“I’m too busy working on my business to deal with software customization.”
“I need something that’s plug-and-play—affordable and ready to go.”
How Locksmith Callbot Serves Systems Investors
This is the sweet spot for Locksmith Callbot, and frankly, where we excel.
For Systems Investors, we offer a middle-tier solution that delivers Systems-as-a-Service—ready-made business systems that cover key areas of locksmith operations:
Customer service automation, including missed-call follow-ups and AI-powered customer engagement.
Inbound marketing tools to boost your Google reviews, optimize your SEO, and manage online reputation.
Business process automation, including systems for hiring, inventory management, and social media.
We’ll guide you through the onboarding process to ensure the system is set up properly for your business, and we provide ongoing support to help you optimize its performance.
This tier strikes a balance between affordability and functionality, giving you a comprehensive, easy-to-implement system without the hassle or cost of full customization.
Why We’re Most Interested in Systems Investors
During the first 1-2 years of Locksmith Callbot, we’re heavily focused on Systems Investors for a few key reasons:
1. Scalability: This tier allows us to deliver real value to locksmith businesses at a price point that makes sense for both parties. We can onboard clients quickly and efficiently, providing them with an affordable system that immediately benefits their business.
2. Value Delivery: Systems Investors see the direct impact of our software on their bottom line. By implementing our systems, they save time, increase revenue, and improve customer satisfaction, which results in long-term loyalty.
3. Alignment: Systems Investors understand that while the system isn’t custom-built for their business, it’s been designed with locksmiths in mind. They don’t expect everything to be tailored exactly to their specifications and are content with a robust solution that works well out of the box.
For these reasons, Systems Investors are our ideal clients during this phase of our business.
We can serve them effectively without overextending our resources, ensuring that we continue to provide high-quality service while scaling our operations.
Advantages of Being a Systems Investor
As a Systems Investor, you’ll enjoy several benefits, including:
Ready-to-use solutions that allow you to focus on your core business rather than software setup and optimization.
Ongoing support to help you get the most out of the system.
Affordability—you’re getting high-value, business-boosting systems at a price point far below what custom solutions or agency services would cost.
Continuous improvements—as we develop and improve our software, Systems Investors are the first to receive updates and new features.
Time-saving automation—you’ll free up hours each week by automating repetitive tasks like customer follow-ups, marketing, and reputation management.
This tier is perfect for locksmiths who want to operate more efficiently without becoming software experts.
3. Agency Adopters: “We have a system but need expert help.” ($2,500+/month)
Who Are the Agency Adopters?
Agency Adopters are locksmiths who already have a solid business system in place but need help enhancing, customizing, or optimizing it.
They’re willing to invest significant money to ensure their system is fine-tuned to their specific business needs.
These buyers are typically larger, more established locksmith businesses with higher revenue and more complex operations.
Agency Adopters typically say:
“We need expert help to fine-tune our existing system.”
“I’m willing to pay for high-level customization to suit our unique business needs.”
“I’m looking for an agency to provide a tailored solution, not an off-the-shelf product.”
How Locksmith Callbot Serves Agency Adopters
For Agency Adopters, we offer premium services, including:
Full customization of our systems to meet your specific business needs.
Expert consulting to help you optimize your processes and systems.
Hands-on support to continuously monitor and improve system performance.
This tier is for locksmith businesses that want more than just a plug-and-play system.
We work closely with you to develop custom workflows, marketing strategies, and automation tailored to your business.
However, this level of service comes with a premium price tag to match the complexity and time required to meet your needs.
Setting Realistic Expectations
While Agency Adopters receive premium, hands-on service, it’s important to understand that this level of customization and support requires both a higher budget and more collaboration.
If you’re not willing to invest the time or money necessary for these services, you may be better suited for the Systems Investor tier.
Conclusion: Which Type of Buyer Are You?
Identifying what type of buyer you are—whether it’s a Tools Buyer, a Systems Investor, or an Agency Adopter—is crucial in setting your expectations and ensuring you choose the right solution for your locksmith business.
If you’re a Tools Buyer, you’ll appreciate the affordable entry-level tools we offer, but you should be prepared to manage the system yourself without much hand-holding.
If you’re a Systems Investor, you’ll benefit from ready-to-use systems that save you time, increase revenue, and grow your business—all without breaking the bank or requiring heavy customization.
If you’re an Agency Adopter, you’ll get the expert-level support and tailored solutions needed to optimize your existing systems and take your locksmith business to the next level.
At Locksmith Callbot, our primary focus during these early years is on Systems Investors—locksmiths who need an effective, affordable system to automate their businesses and see immediate benefits.
This tier is where we can deliver the most value, and it's where you’ll see the greatest return on investment in the shortest time.
